PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

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  • Published on:  Sunday, May 19, 2019
  • What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!

    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation http://bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick http://bit.ly/2VOGPPt

    C O L L A B S

    Too Faced Born This Way Foundation (my shade is Chai) https://www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13
  • Source: https://youtu.be/gzvZWIoRA44


  • Jackie Aina

    Jackie Aina

     5 months ago +4577

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously.
    We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

  • All The Artsy

    All The Artsy



  • Scarlet Willowwood

    Scarlet Willowwood


    I think this is one of my favorite foundations on you, especially if you do a lighter makeup look! It’s beautiful and inclusive!

  • mikayla


     4 days ago

    that pause before “spackle” though.

  • KindOfPanda


     4 days ago

    If there is so much how do I know which of the 100 shades fits me?

  • Michelle LaCour

    Michelle LaCour

     7 days ago

    My only opinion on putting some of the "tan" colors in the "warm" category of shades might be to represent concealer colors to complement the warm shade. Pur is calling this a foundation and counsealer...right?

  • Yadira Anzueto

    Yadira Anzueto

     14 days ago

    You’re such an advocate for inclusivity for complexion products!! When can we expect your own foundation launch?? Just sayin...you’re probably the person that I feel gets into nitty gritty the most of what makes a great foundation!! I’d buy it...💁🏻‍♀️

  • Yodele Ladejobi

    Yodele Ladejobi

     14 days ago

    wish I had the money for it, I like it

  • Paulette Stevenson

    Paulette Stevenson

     21 days ago

    Living on ur face rent free .🤣

  • Thealeksrose


     a months ago

    Does anyone know what foundation brush Jackie uses?

  • xXsknnylgndx x

    xXsknnylgndx x

     a months ago

    I don’t understand why people think that tons of shades = a good shade range. We saw it with beauty blender and morphe, they had tons of shades and the shade range was shitty. You could have 3 shades and as long as there’s a porcelain, medium beige, and cocoa shade then that’s a good shade range for the amount of shades. Lots of shades =/= a good shade range

  • Dajah Nelson

    Dajah Nelson

     a months ago

    I've been binge watching you for like the last few days.

  • Ja La

    Ja La

     a months ago

    You look really nice, entire look here! Hair, bandana and purple eyes, I like! And the foundation looks very nice too!

  • Ja La

    Ja La

     a months ago

    So real! "My moustache hairs." I don't hear anyone saying that.

  • Chiquita McNabb

    Chiquita McNabb

     a months ago

    Hi Ms. Jackie! Where do you get your bundles from? I love your youtube channel and how truthful you are about everything and your black skin is gorgeous.

  • Kimmy Lambertina

    Kimmy Lambertina

     a months ago

    Love this!!

  • Shanteria Small

    Shanteria Small

     a months ago

    They actually listened to her suggestion
    They have try two mini sixes and get a third shade of your choice for free with code LOVEMINIS

  • Beasan Shkoukani

    Beasan Shkoukani

     2 months ago

    They did that

  • Rafaela Schiavoni

    Rafaela Schiavoni

     2 months ago

    Love youuuuuuuuu 😂

  • Legendary Vocalists

    Legendary Vocalists

     2 months ago

    I think companies should start adding blue undertones to the beggining and the ending of the spectrums. The very deepest of skin tones (even darker then Nyma) actually have blue undertones, it's rare, but there are people who do, and no foundation brand I know covers that undertone. The very lightest of skin also has blue undertones (wich Huda tried to create, but the pigments are just wrong, they added yellow in the base too, wich mixed with blue turns just olivy)... I hope all rare undertones get covered in foundations someday.